To win the trust of consumers and the respect of the industry and even the world, China's dairy industry should first do a good job in product quality and achieve "Made in China". Since the 18th National Congress of the Communist Party of China, China's dairy industry has made all-round efforts from the level of top-level policy design, milk source quality assurance, industrial transformation and upgrading, and jointly built the big brand of "China's dairy industry".

In July this year, the latest global dairy industry ranking released by the Chinese dairy companies Yili and Mengniu both ranked in the top 10, once again refreshing the ranking of Chinese dairy companies in the global dairy industry.

The rise of Chinese dairy enterprises is an epitome of the revitalization of national dairy industry in modern times. Since the 18th National Congress of the Communist Party of China, China's dairy industry has made all-round efforts from the top-level policy design, milk source quality assurance, industrial transformation and upgrading, and embarked on the road of revitalization. The qualified rate of fresh milk sampling is 99.8%, and the qualified rate of melamine and other prohibited additives continuously maintains 100%; The output of milk has remained stable at over 36 million tons, and the per capita share has increased to 36 kilograms. Chinese milk has been exported to the world from people buying milk abroad.

Quality improvement

From "big but not strong" to dairy revitalization

"We should be determined to make the dairy industry stronger and better, produce high-quality dairy products that satisfy and reassure the people, build an internationally competitive dairy industry, and cultivate world-renowned dairy brands." 

A cup of milk strong a nation, a well-off society can not do without milk, a billion Chinese people can not do without their own national dairy industry. China has more than one million dairy farmers, more than 10 million dairy cows and hundreds of dairy enterprises. China's dairy industry is connected to breeding industry and processing industry. One is connected to dairy farmers and the other to consumers. To realize the healthy development of national dairy industry is not only related to the health of the people, but also related  However, Chinese dairy industry is still "big but not strong", production cost on the high side, enterprise brand is not loud and so on problems. At the same time, China's per capita consumption of dairy products is only one third of the world average and one half of the Asian average, which implies huge potential for the growth of milk consumption. "We must speed up the revitalization of the national dairy industry and work hard for all Chinese people to have access to milk and quality milk." Minister of Agriculture Han Changfu solemnly promised.

In recent years, dairy industry regulations and standards are improving day by day. The State Council has issued five important documents including the Regulations on Supervision and Management of Dairy Quality and Safety, the Work Plan for Promoting the Merger and Reorganization of Infant Formula Milk Powder Enterprises, and 66 new standards including Raw Milk. The Ministry of Agriculture has published the industry standards for the detection of restored milk, and other ministries and commissions have also issued a number of regulations and documents. The development of Chinese dairy industry on the legal and standardized management of the track.

A series of regulations and standards have been issued, for the sustainable and healthy development of the dairy industry to build a long-term mechanism, and a series of real money policy support, also for the industry development of a solid foundation. Fiscal subsidies cover the whole industry chain, from subsidies for improved varieties of dairy cows, large-scale breeding of dairy cows, demonstration of high-yield and high-quality alfalfa, from subsidies for machinery and equipment at fresh milk purchasing stations to policy-based insurance for dairy cows.

At the end of last year, the Ministry of Agriculture and five other ministries and commissions designated and issued the National Dairy Industry Development Plan (2016-2020), which aims to reach 41 million tons of milk production by 2020, entering the world's advanced ranks. China's dairy industry has turned over a new page and entered a new stage of higher level, stronger strength, more ambitious goals, quality, safety, stability, sustainable and healthy development. National dairy industry is ready for development.

Transformation and upgrading
From "small scattered" to big industry
Once the pain, in exchange for the rebirth of the dairy industry nirvana.

Today, the people's milk bottle is secure. Every day, more than 200 million jin of milk is sold on the market, and more than 21 million drinks of milk are distributed to students. Various products such as high-temperature milk, pasteurized milk, milk powder and milk beverage are in complete supply.
Production increases and quality improves. In July this year, the Chinese Dairy Industry Quality Report (2017) was jointly released by the Dairy Association of China and the Milk and Dairy Products Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture. In 2016, the qualified rate of fresh milk sampling inspection was 99.8%, and the qualified rate of infant formula milk powder sampling inspection was 99.1%, ranking top among all kinds of food. Even compared with international standards, it has reached a very high level.

Production changes, integration process is accelerated. In 2016, the proportion of standardized large-scale farming reached 53 percent, and over 70 percent of milk sources came from large-scale pastures. The Ministry of Agriculture has guided and supported the establishment of 15,100 specialized dairy farmers' cooperatives, and over 30 percent of dairy enterprises have established their own or participated in the construction of milk source bases, rapidly advancing the integration of the dairy industry.
In the links of acquisition and transportation, we have carried out comprehensive cleaning and rectification of milk stations, strengthened the management of permission of milk stations, reduced the number of milk stations from more than 13,000 in 2012 to 6,500, and significantly improved the infrastructure, mechanical equipment, testing means and personnel quality of milk stations. In the processing link, the production license conditions of dairy products and infant formula milk powder enterprises have been reviewed, a number of enterprises with uncertain milk sources and backward production technology have been eliminated, and infant formula milk powder enterprises have been vigorously promoted to merge and reorganize, optimize the industrial structure, and effectively guarantee the quality and safety of dairy products.

Sales increased steadily, breaking through in international competition. From 2012 to 2016, the sales volume of dairy products increased by 42 percent from 246.54 billion yuan to 35.39 billion yuan. Corporate mergers and reorganizations are intensified, and the industrial concentration is increasing year by year. The quality can be comparable with foreign brands: Junlebao infant milk powder has passed the top certification of global food safety standards; Modern Dairy's liquid milk has won the Gold medal at the World Food Quality Assessment Conference for four consecutive years. Feihe Dairy's infant formula milk powder has won the Gold medal at the World Food Quality Assessment Conference for three consecutive years. China's milk has started a "turnaround".
Dairy enterprises look at the international market and speed up "going out". Yili Group, Mengniu Dairy, Bright Dairy, Beingmate, New Hope and other dairy enterprises have established milk source bases or processing plants in New Zealand, Australia, France, Israel and other countries in the form of investment, acquisition and holding, which significantly improved the global resource integration ability of dairy enterprises.

"It can be said that the current quality and safety supervision of dairy products is the most stringent period, but also the best quality and safety level period." Ma Youxiang, director of the animal husbandry department of the Ministry of Agriculture, said that the development of China's dairy industry has realized the transformation from the extension of total expansion to the improvement of the quality and benefit of the intension, and the transformation from traditional dairy industry to modern dairy industry.

Create a brand
From Chinese products to Chinese brands

Strong brand, strong agricultural ability. In the golden milk source belt at 47 degrees north latitude, the 2017 China Top 20 Dairy Industry (D20) Summit with the theme of "Build Brand, Revitalize Dairy Industry" was held. D20 enterprises and more than 400 guest representatives gathered in Qiqihar to discuss the development direction of the dairy industry, so as to make more Chinese dairy enterprises and products become world-renowned Chinese brands.
In July 2015, initiated by the Ministry of Agriculture, China's top 20 dairy enterprises established the D20 Enterprise alliance, and regularly held the D20 summit, which has been the third this year. At present, the fresh milk purchase volume of D20 enterprises accounts for 57% of the national total purchase volume, and the dairy sales volume accounts for 55% of the national total. As the backbone of the national dairy industry, D20 has set a benchmark for the development of the industry in terms of dairy quality, brand building and enterprise management.

In the golden age of national brand building, D20 enterprises, as "top students" in the industry, take responsibility and make valiant efforts. Yili established China's first breast milk research database and enterprise breast milk bank, promoting the standardization and institutionalization of China's breast milk bank; Feihe leads brand upgrading with the concept of "more suitable", and brand positioning highlights differentiated needs; Junlebao joined the national brand plan, and landed in the Hong Kong market with the "same quality and same price", showing the strength and quality of the national brand in the international awards. Wandashan adheres to the virtuous circle of "research and development generation, listing generation, reserve generation and conception generation", and integrates Internet thinking into all links of "planting, production, research and marketing".
 This year's Government Work Report stressed the need to cultivate a large number of Chinese dairy industries and build dairy brands into a beautiful landscape of Chinese agricultural and food brands. Dairy enterprises maintain brand integrity, establish a sense of community of interests, and treat dairy farmers, peers and consumers well; To spread brand voice, hold industry forums, brand promotion, release industry product quality reports, carry out well-off milk action, create sightseeing ranch, "mother line" and other experiential consumption, to create good conditions for brand growth.
 Yu Kangzhen, vice Minister of the Ministry of Agriculture, pointed out that "the industry without quality, entrepreneurship of national brands, is to build a strong dairy industry, to achieve the goal of revitalizing the dairy industry, but also we must take into account the historical responsibility and glorious mission." We believe that in the near future, domestic milk powder will become the new representative of Chinese quality, Chinese brand and made in China.